Agreement of users with following statements | 2006 | 2007 | Index 2007/06 in %
Don't like the ad which appears suddenly or covers the whole screen. | 86,7 | 87,1 | 0,4
Better is the ad which directly says what it is advertising. | 83,5 | 79,5 | -4,8
I only click on ad when the content is of my interest. | 83,2 | 84,3 | 1,4
When I click on ad I always expect the desirable content. | 63,1 | 61,6 | -2,3
I expect for ads to be always on the same place. | 54,5 | 59,3 | 8,8
I prefer ads which offer prizes. | 39,1 | 41,7 | 6,5
Ads are good source of information. | 56,1 | 51,3 | -8,6
Internet ads remind me of ads in other media. | 40,9 | 41,9 | 2,6
I always notice an ad on Internet. | 27,3 | 31,5 | 15,4
I'm prepared to give personal data to advertiser in exchange for free sample or other relevant information about product. | 16,5 | 16,5 | -0,4
I like to watch ads. | 15,2 | 16,4 | 7,5
Source: Najdi.si *Najdi.si is one among internet advertising providers; following data does not represent the whole internet advertising pie