Research Title | Mediana IBO | Telemetrija - Spot monitoring
Performer | Inštitut za raziskovanje trga in medijev, Mediana d.o.o. | AGB Nielsen, medijske raziskave, d.o.o. (Subcontractor Mediana d.o.o.)
Media Included | TV, print, radio, outdoor, internet | TV
Method | Own records (TV, print) and media data (outdoor, cinema, radio) and annual assessment of radio advertising | Own records
Method of Measure for Own Record | Estimate of published advertisements according to the price list valid in the current month published by the media | Estimate of published advertisements according to the price list valid in the current month published by the media