Category | EUR | Share of TV advertising in %
WASHING POWDERS | 14.393.072 | 7,4
MOBILE TELECOMMUNICATIONS | 14.147.846 | 7,3
PERSONAL CARS | 12.937.630 | 6,6
HAIR CARE | 12.496.253 | 6,4
DEPARTMENT STORES / MEGA MARKETS | 8.643.747 | 4,4
FINANCES | 7.344.429 | 3,8
CHOCOLATES | 6.784.310 | 3,5
DAIRY PRODUCTS | 6.706.393 | 3,4
PUBLISHING | 6.502.848 | 3,3
FACE CARE | 5.066.112 | 2,6
ADVERTISTING OF PHARMACEUTICAL PRODUCTS | 4.498.678 | 2,3
DECORATIVE COSMETICS | 4.144.096 | 2,1
CHEWING GUM | 3.741.327 | 1,9
EVENTS | 3.628.826 | 1,9
HOUSEHOLD CLEANERS | 3.407.494 | 1,8
Source: Mediana IBO