| Research Title |
Mediana IBO |
Telemetrija - Spot monitoring |
| Performer |
Inštitut za raziskovanje trga in medijev, Mediana d.o.o. |
AGB Nielsen, medijske raziskave, d.o.o. (Subcontractor Mediana d.o.o.) |
| Media Included |
TV, print, radio, outdoor, internet |
TV |
| Method |
Own records (TV, print) and media data (outdoor, cinema, radio) and annual assessment of radio advertising |
Own records |
| Method of Measure for Own Record |
Estimate of published advertisements according to the price list valid in the current month published by the media |
Estimate of published advertisements according to the price list valid in the current month published by the media |