Category EUR Share of TV advertising in %
WASHING POWDERS 14.393.072 7,4
MOBILE TELECOMMUNICATIONS 14.147.846 7,3
PERSONAL CARS 12.937.630 6,6
HAIR CARE 12.496.253 6,4
DEPARTMENT STORES / MEGA MARKETS 8.643.747 4,4
FINANCES 7.344.429 3,8
CHOCOLATES 6.784.310 3,5
DAIRY PRODUCTS 6.706.393 3,4
PUBLISHING 6.502.848 3,3
FACE CARE 5.066.112 2,6
ADVERTISTING OF PHARMACEUTICAL PRODUCTS 4.498.678 2,3
DECORATIVE COSMETICS 4.144.096 2,1
CHEWING GUM 3.741.327 1,9
EVENTS 3.628.826 1,9
HOUSEHOLD CLEANERS 3.407.494 1,8

Source: Mediana IBO