Consumer behaviour 2006 2007 Index 2007/06 in %
On the Internet I find information on the product or service I’m
interested in.
77,1 80,0 3,8
Internet is an excellent source of information when deciding on
a purchase.
69,1 69,1 0,1
When I see an advertisement about the product I’m interested in
published in other media, I try to get as much information on it as possible on the Internet.
67,7 71,4 5,5
When in difficulty making a decision on which brand of a certain
product to purchase, I help make that decision easier by checking information on the Internet.
65,4 68,8 5,2
I often compare prices of the same, or similar, products on the
Internet.
57,9 59,5 2,7
In store I often buy a product I have found the information
about on the Internet.
34,9 41,1 17,8
I believe that a brand that advertises on the Internet is more
up-to-date.
34,5 40,2 16,6
I would rather buy a product of a brand advertised on the
Internet than the one not present on the Internet.
24,7 26,2 5,9
The advertisement I have encountered on the Internet more often entices me into
buying.
12,2 12,0 -2,0

Source: Najdi.si

*Najdi.si is one among internet advertising providers; following data does not represent the whole internet advertising pie