Agreement of users with following statements 2006 2007 Index 2007/06 in %
Don't like the ad which appears suddenly or covers the whole screen. 86,7 87,1 0,4
Better is the ad which directly says what it is advertising. 83,5 79,5 -4,8
I only click on ad when the content is of my interest. 83,2 84,3 1,4
When I click on ad I always expect the desirable content. 63,1 61,6 -2,3
I expect for ads to be always on the same place. 54,5 59,3 8,8
I prefer ads which offer prizes. 39,1 41,7 6,5
Ads are good source of information. 56,1 51,3 -8,6
Internet ads remind me of ads in other media. 40,9 41,9 2,6
I always notice an ad on Internet. 27,3 31,5 15,4
I'm prepared to give personal data to advertiser in exchange for free sample or other relevant information about product. 16,5 16,5 -0,4
I like to watch ads. 15,2 16,4 7,5

Source: Najdi.si

*Najdi.si is one among internet advertising providers; following data does not represent the whole internet advertising pie