Category EUR Share of cinema advertising in %
MOBILE TELECOMMUNICATIONS 275.805 19,9
PUBLISHING 203.214 14,7
SOFT DRINKS 128.059 9,3
FINANCES 122.815 8,9
CLOTHING 54.376 3,9
BONBONS 46.393 3,4
DAIRY PRODUCTS 44.052 3,2
DEPARTMENT STORES / MEGA MARKETS 40.202 2,9
SPORTS PRODUCTS / EQUIPMENT 37.924 2,7
GASTRONOMY AND HOTELS 37.612 2,7
CHOCOLATES 34.972 2,5
DEODORANTS 31.483 2,3
PERSONAL CARS 28.251 2,0
EVENTS 27.658 2,0
EDUCATION 22.744 1,6

Source: Mediana IBO